Welcome to TDI Mobile Advertising

Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though internet advertising practices will sustain its own position, mobile advertising is fast emerging as a favorite tool for brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from mobile advertising campaigns.

“The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various brand advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.”

Mobile Advertising practices such as Bulk SMS service provide ultimate convenience to customers to access the brand information only when it is convenient or they are free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers. For example a bulk SMS campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further and so will mobile advertising practices.

 

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